The Content Development Block

Creating organic growth with SEO content.

What’s Included In SEO Content?

Keyword Gap Analysis

The keyword gap analysis pulls through a couple of your competitor’s keyword rankings to serve as ‘seed’ keywords for content creation.

Content Topic Planning

Using the keywords found in the gap analysis, we flush them out into targeted topics for new page creation.

Content Calendar Setup

A simple, organized calendar that houses all your content in one place.

Detailed Content Briefs

Each topic receives a deeply detailed content outline that can be passed to a writer of any skillset.

Frequently Asked Questions

WHAT IS AN SEO BUILDING BLOCK?

A “block” tackles each major pillar of an SEO campaign. We’ve separated each pillar into four segments or blocks. Instead of taking months to complete each major segment, we get the work done within weeks.

THERE ARE NO LONG-TERM RETAINERS.

There are NO monthly retainers. Each SEO block is a standalone service completed within a matter of weeks, so there’s no need for long-term monthly agreements.

However, SEO is something that needs to be maintained, so depending on your needs, it may be necessary to tackle multiple building blocks throughout the year.

HOW DOES PRICING WORK?

Each block has a one-time upfront fee. Prices are set based on the number of URLs on your website. The more URLs, the larger the effort, the higher the price per block.

 

The number of blocks needed depends on your website’s current standing, performance and your budget. During our consultation call, we will tell you exactly how many blocks we recommend undertaking.¬†Between 5 – 6 blocks per year is about average.